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5 ideas to set your store window to sell
What do your store windows say about your retail outlet? When people see them, what’s the overall impression they get? You may believe you’re doing what’s required with your store windows. You may think they’re fine as they are. But as an entrepreneur, you know you can do better and that’s probably why you’re reading this.
Store windows are the first thing people see when they’re passing your store. If they’re not yet your customers, your windows can change that.
Let’s explore 5 ideas to set your store window to “sell”!
1.Change is good.
Regularly changing your store window displays isn’t just a good idea. It’s an imperative.
In fact, it’s so important that you should make changing your window displays on a regular basis a priority. Every two weeks is about right. When you choose the same day each week to change your window displays, customers will eventually begin looking for the new display and that’s consumer consciousness that translates into sales.
We get it. You’re busy. But there’s no reason you can’t seek out a local marketing student looking to gain some experience. That marketing student might be one of the best things that ever happened to your store.
5 ideas to set your store window to “sell”!
Friday, June 9, 2017
What do your store windows say about your retail outlet? When people see them, what’s the overall impression they get? You may believe you’re doing what’s required with your store windows. You may think they’re fine as they are. But as an entrepreneur, you know you can do better and that’s probably why you’re reading this.
Store windows are the first thing people see when they’re passing your store. If they’re not yet your customers, your windows can change that.
Let’s explore 5 ideas to set your store window to “sell”!
1.Change is good.
Regularly changing your store window displays isn’t just a good idea. It’s an imperative.
In fact, it’s so important that you should make changing your window displays on a regular basis a priority. Every two weeks is about right. When you choose the same day each week to change your window displays, customers will eventually begin looking for the new display and that’s consumer consciousness that translates into sales.
We get it. You’re busy. But there’s no reason you can’t seek out a local marketing student looking to gain some experience. That marketing student might be one of the best things that ever happened to your store.
2.Themes and seasons.
Most retailers create window displays for important holidays like Thanksgiving, Christmas and Independence Day. But you can do them one better.
Choose off-the-wall “holidays” like May the 4th. The wags of cyberspace have dubbed May 4th “Star Wars Day”. In case you hadn’t heard, that’s because it sounds a lot like “May the force (be with you)”. It’s fun. It’s laden with display and merchandising possibilities and it’s high profile. Making people laugh humanizes your brand and gets your store talked about.
3.Create a calendar.
Creating a calendar for window display themes will help you organize all you need to be ready for your twice monthly changes. Make note here of holidays, planned promotions and seasonal sales.
Sitting down to do this for the coming year should be part of your year-end routine.
4.Simplicity.
Cluttered store windows look haphazard. Keep your displays spare, simple and clean so people don’t miss the point. Choose a color theme and stick to it, organizing the elements of your display around a signal focal point. That’s a sale item, or an item you’re offering for the first time that you want your customers to know is now available.
Simple displays are easier for people passing by to understand. They’re going to either get it within 10 seconds, or they’re not going to get it at all.
5. Windows that POP.
One of the most potent of all these 5 ideas to set your store windows to “sell” is high-quality signage. From LED signs like our Illuminated WindPro® to light up your windows after hours, to sign holders that put your brand message front and center, we’re your one-stop online merchandising shop.
Visit Displaysmarket.com for more ideas to set your store windows to “sell”, or contact us.